Sales 1.0

What is Sales

We can say that "Sales" (noun) is the business or activity of selling (verb) where "Selling" is offering an exchange of value.

What is Web 2.0?

The label "Web 2.0" (coined in 1999) refers to web technologies that facilitate interaction between users on the World Wide Web. Examples of such interactions include information sharing, collaboration and commerce.

What is Sales 1.0?

The label "Sales 1.0" refers to the business or activity of selling prior to the emergence of Web 2.0 technologies. Prior to this point in time what is now labeled "Sales 1.0" was simply referred to as "Sales".

What is Sales 2.0?

The label "Sales 2.0" refers to the use of web enabled technologies (i.e., Web 2.0) in the business or activity of selling. Examples of such technologies include Social Media and Customer Relationship Management (CRM).

Does Sales 2.0 replace Sales 1.0?

The emergence and evolution of Web 2.0 technologies has changed the way many people connect, engage and interact with each other. "Sales" is a people business and as such is heavily influenced by these changes resulting in sales practitioners shifting away from legacy behaviors, methods, and tools in favor of more current options.

This does not imply that Sales 2.0 makes obsolete or replaces Sales 1.0 as a whole (i.e., principles and objectives). For instance, "Sales Prospecting" is defined at SALESPRACTICE.COM as: The process of actively seeking, finding and getting before qualified potential customers for what you are offering. This definition applies as much today as it did one-hundred years ago. New technologies may provide different and often better options (e.g., online directory vs. computer readable media vs. published reference data) for "How" we do what we do but does not change "What" we do namely connecting, engaging, and interacting.